Found Description
About the role
- Own the global campaign and go-to-market strategy, aligning insights, product priorities and commercial objectives into a clear, actionable plan
- Lead the development of world‑class campaigns for product launches, creating sharp briefs that drive strong creative output from the Global Creative team
- Define compelling product narratives and differentiated claims that win in market, working closely with claims and legal to maximise strength and impact
- Build and manage a single, consolidated global campaign calendar, aligned to business priorities and launch cadence
- Set and optimise Brand Building Investment, ensuring effective allocation and continuous performance improvement
- Define full‑funnel channel strategies across media, retail and digital, improving effectiveness while driving efficiency
- Partner with markets to ensure best‑in‑class launch planning and execution, balancing global consistency with loca...