Head of Brand - Apparel

Page Executive

Thailand, Bangkok, Thailand FULL_TIME July 06, 2026

Found Description

Job Description

Define the long-term brand direction, positioning, and growthroadmap tailored formass‑market consumers.

Lead financial performance, including sales, profitability, margins, inventory efficiency, and cost controls.

Develop seasonal assortment strategies, pricing frameworks, and product architectures aligned with fast-moving apparel trends.

Oversee sourcing, product development, and supplier partnerships to ensure competitive pricing, quality, and speed-to-market.

Shape integrated marketing campaigns, store communication, and digital content to ensure consistent brand expression.

Utilize customer insights, competitive trends, and CRM data to refine product, pricing, and promotional strategy.

Guide omnichannel initiatives across physical stores and digital commerce to enhance visibility, conversion, and reach.

Ensure operational excellence in replenishment, stock flow, SKU productivity, and sel...

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