Found Description
Acquisition
- New customer growth
- CAC
- First order purchases
- Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance
- Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
- Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
- Website conversion
- Onboarding funnel
- Subscription conversion
- Landing pages
- CRO - own the testing roadmap that turns more visitors into subscribers
- Partner with product/ops on the first-order experience and subscription mechanics
Lifecycle Management
- CRM - segmentation, customer journeys and lifecycle automation
- Reactivation / win-back campaigns
- ReferralsLoyalty
- Ups...