Found Description
Overview
We're hiring for a Director of Growth for a fast-growing DTC energy drink brand. We're looking for someone who can own full-funnel growth with a subscription-first focus.
Responsibilities
- Own paid acquisition (Meta), creative strategy, CRO, email/SMS, retention, and the promotional calendar; manage campaigns, budget allocation, and reporting (see job description, pages 1–2).
- Guide content strategy and creative production across founder, UGC, and whitelisting buckets; level up TikTok and organic content.
- Lead CRO and landing page testing to turn traffic into subscribers; run offer experiments, heatmaps, and session analysis.
- Build and optimize subscription retention: cancellation flows, winback, loyalty incentives, and Klaviyo/email flows; manage promotional calendar across channels.
- Forecast and track KPIs (CAC, LTV, ROAS, AOV, churn, subscription rate) and report weekly/monthly/quarterly.