Found Description
- Performance marketing will be centralized, with budget managed centrally- Need someone who executes campaigns, not just publishes content- Should understand strategy: Father's Day, back-to-school, seasonal campaigns- Ideal candidate: immigrant background or deep understanding of remittance culture- Knows what sending money home means emotionally and practically- Can identify who the target audience watches, follows, and trusts- Not someone who frames competition as only Félix Pago and Remitly- Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter- Customers are used to in-person sending; that's the real competition to displace- Seniority: open to more junior profiles, could still be manager levelRequirements- Performance marketing will be centralized, with budget managed centrally- Need someone who executes campaigns, not just publishes content- Should understand strategy: Father's Day, back-to-school, seasonal campaigns- Ideal candidat...