Growth Hacker (Bogotá)

Essential Responsibilities

• Design, implement, and optimize growth strategies focused on user acquisition, retention, and loyalty.
• Identify improvement opportunities through data analysis, developing actionable insights to positively impact business metrics.
• Analyze the entire funnel (awareness, consideration, acquisition) to identify areas for improvement and maximize conversions.
• Propose and execute A/B testing and multivariate experiments to enhance conversion rates across the sales funnel.
• Monitor and optimize paid media campaigns with a focus on ROI and scalability.
• Analyze key metrics (CAC, LTV, churn, etc.) to ensure business objectives are met.
• Collaborate with product, technology, design, and marketing teams to implement comprehensive growth strategies.
• Automate processes and optimize workflows to improve operational efficiency, including continuous benchmarking and research.
• Explore and...