Found Description
APP STORE OPTIMIZATION
- Own all store listing metadata across iOS and Google Play: titles, descriptions, keyword fields, and changelogs.
- Conduct keyword research, gap analysis, and ranking tracking (App-Tweak, Sensor Tower, AppStore Spy, Mobile Action, or equivalent).
- Plan and execute A/B tests on store creatives, icons, screenshots, feature graphics, and preview videos.
- Report weekly on ASO metrics: keyword rankings, impressions, CVR, install volume by source, and ratings.
- Manage store listing localization across priority markets.
- Align listing updates with game events, version releases, and UA pushes.
- Run competitive ASO audits and share findings with the UA lead and product team.
- Document all ASO experiments, changes, and results.
USER ACQUISITION
- Support UA managers with data pulls, performance reporting, and post-analysis across Meta, Google UAC, TikTok, and A...