Found Description
OverviewThe Growth Architect is the engine builder for Turfresh.Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine.You are responsible for the entire funnel—from the first search impression to the automated nurture sequence that closes the sale.You don't just manage specialists; you orchestrate them to maximize LTV while minimizing CAC.You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.Core ResponsibilitiesFunnel Architecture:Design and optimize the end-to-end lead journey, mapping acquisition traffic conversion to GHL leads and nurturing leads into lifelong customers.Strategic Leadership & ROI-Driven Growth:Own performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).
Optimize for customer acquisition cost (...