Found Description
Job Description
The SEA Growth Analytics Manager is part of the broader SEA Insights & Analytics (I&A) Team, working within the Growth Analytics and Shopper COE sub‑team. The role establishes, strengthens, and advances key analytics pillars: Marketing‑Media Analytics, Pricing & Strategic Analytics, Forecasting, and Business Intelligence.
How You Will Contribute
Responsibilities
Business Optimization
- Promote advanced modelling and analytics for improved marketing return and develop fact‑based plans for key brands.
- Generate and communicate analytics learning, guiding investment of marketing, trade spend, and pricing strategies.
- Leverage analytic tools to identify resource distortion across categories/brands.
- Provide consolidated reporting for in‑market performance and forecasts.
Market Mix Modeling (MMM) / Planning & ROI
- Independently manage multiple MMM projects prioritized for S...
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