Found Description
Experience
15+ years in marketing, including at least 5 years in a managerial role
Job Purpose
Lead a lean, execution-focused group marketing function that drives measurable ROI across multiple businesses through performance marketing, brand governance, SEO, budget optimization, and disciplined campaign execution. Business development ownership will remain with the respective business units.
Key Responsibilities
- Lead performance marketing campaigns across all businesses using Meta, Google, retargeting, and other relevant digital channels.
- Allocate and optimize marketing budgets based on lead quality, conversion performance, and revenue impact.
- Develop and enforce brand positioning and governance standards across all business units.
- Approve strategic creative direction and maintain quality across digital and offline marketing materials.
- Own the group-wide SEO strategy and oversee website pe...