Found Description
ALS is looking to hire a Global Marketing Lead to lead the design and execution of the company's marketing strategy on a global scale. The selected candidate will be responsible for defining the marketing plan, coordinating campaigns, identifying market opportunities and trends by region/country, and working in an integrated manner with the commercial team to align marketing objectives with sales goals.
Key Responsibilities
- Design and lead the company's global marketing strategy, aligned with business objectives.
- Analyze market opportunities and trends by region and country, adapting the strategy to local specificities.
- Develop the annual marketing plan, including objectives, budget, timeline, and KPIs.
- Plan, execute, and monitor multichannel marketing campaigns (digital, content, brand, product, etc.).
- Monitor the competitive landscape at an international level.
- Work closely with the Sales team to ...