Global Brand Playbook & Equity Lead

A leading global food and beverage company in Barcelona is seeking an experienced Alvalle Marketing Brand & Equity Manager. This role is pivotal in establishing the Alvalle brand's international identity, driving brand strategy, and ensuring consistency across markets. You will lead the Global Brand Playbook development, facilitate localization efforts, and manage creative and design agencies. The ideal candidate has 4-7 years of experience in brand management, a strong understanding of consumer insights, and excellent collaboration skills.
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