Found Description
The**Brand Manager** leads the end-to-end brand strategy for one or more strategic brands and platforms at **Comex**, ensuring consistency, relevance, and sustainable growth in the market.You will strengthen brand equity, driving business growth, and building meaningful consumer connections through positioning and outstanding execution across all touchpoints.You will report to Brand Director.
**Key Responsibilities**- Define and lead the brand strategy, including positioning, value proposition, important messages, and communication guidelines aligned with Comex's goals.
- Lead the execution of brand communication plans, integrating campaigns, and in-store activations to ensure strategic coherence and growth.
- Lead the development of integrated marketing campaigns, overseeing creative processes, timelines, budgets, and deployment across all channels, in close collaboration with creative and media agencies and other teams.
- Identify market, consumer, and cultural tre...