Geotab Associate Vice President, Brand

Shape global brand strategy with Geotab as an Associate Vice President, Brand. Lead creative teams to evolve visual identity and connect brand equity to measurable outcomes across all markets.
In this permanent full-time role, you will define and oversee Geotab’s global brand vision, ensuring alignment with business objectives. Collaborate with cross-functional teams including Communications and Product Marketing to adapt strategies for diverse regional needs. Your leadership will guide a multidisciplinary creative team while maintaining brand standards and exploring cultural trends.
Key Responsibilities:
• Define and lead global brand strategy and positioning
• Oversee internal creative studio and external agency partnerships
• Manage brand standards and governance frameworks
• Monitor market trends for brand innovation
• Develop ROI metrics linking brand equity to business value
Requirements:
• Proven track record in long-term brand strategy formulation
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