General Manager, United Kingdom

We're looking for a General Manager to lead and scale BERO's UK business. This is a commercial leadership role with full P&L ownership—you'll be the architect of our UK strategy and the driving force behind its execution. You'll build and own relationships across the on-trade (pubs, bars, restaurants, hotels) and off-trade (grocery, convenience, specialty retail), while managing key wholesaler and distributor partnerships. You're equally comfortable pitching to a national account buyer as you are pulling pints at a launch event. This role will be on the ELT and reports directly to BERO's CEO and will work cross-functionally with operations, marketing, and finance to ensure the UK market thrives.

Job type

Full-time

Experience

10+ years

Reports to

CEO & Co-founder

Key responsibilities

• Develop and execute the UK go-to-market strategy across on-trade and off-trade channels
• Build, lead, and inspire a high-perfo...