Found Description
We're building a premium, TCM-inspired wellness brand centered on tremella (silver ear mushroom) — a hero ingredient with 2,000 years of use in Chinese beauty tonics. Our first product is a daily sachet designed for skin hydration and holistic nourishment. We need a brand designer who can bring this to life visually.
**About the Brand**
Our tone is quiet authority — think thoughtful museum guide meets beautifully restrained apothecary. We sit at the intersection of traditional Chinese medicine and modern wellness, and our design language needs to reflect that: calm, precise, intentional, rooted, and modern. Not salesy, not trendy, not superfood hype.
Our consumer is a design-aware woman in her early 30s who values quiet luxury over loud branding, fewer-but-better products, and education over hype. She shops brands like Aesop, practices acupuncture or yoga, and cares deeply about cultural authenticity. She's not a biohacker or trend chaser — she values depth.
Think: the visu...
**About the Brand**
Our tone is quiet authority — think thoughtful museum guide meets beautifully restrained apothecary. We sit at the intersection of traditional Chinese medicine and modern wellness, and our design language needs to reflect that: calm, precise, intentional, rooted, and modern. Not salesy, not trendy, not superfood hype.
Our consumer is a design-aware woman in her early 30s who values quiet luxury over loud branding, fewer-but-better products, and education over hype. She shops brands like Aesop, practices acupuncture or yoga, and cares deeply about cultural authenticity. She's not a biohacker or trend chaser — she values depth.
Think: the visu...
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