Found Description
Lead the Franchise Media team at Electronic Arts, transforming media strategies for iconic gaming brands. This hybrid role emphasizes performance-driven growth in a dynamic environment.
As the Senior Director of Franchise Media, you will report to the VP of Growth Marketing and oversee innovative media tactics that drive demand and increase Net Bookings. Your leadership will impact franchises like Madden NFL and The Sims by aligning strategies to business objectives and studio goals. You'll champion a culture of experimentation and data-driven decision-making.
Key Responsibilities:
• Advance EA's media approach for profitable growth
• Collaborate on performance-oriented investment strategies
• Develop effective GTM and Live Service media plans
• Prioritize data infrastructure for future media capabilities
• Lead a team of performance-oriented media experts
Requirements:
• 15+ years in brand and performance media...
As the Senior Director of Franchise Media, you will report to the VP of Growth Marketing and oversee innovative media tactics that drive demand and increase Net Bookings. Your leadership will impact franchises like Madden NFL and The Sims by aligning strategies to business objectives and studio goals. You'll champion a culture of experimentation and data-driven decision-making.
Key Responsibilities:
• Advance EA's media approach for profitable growth
• Collaborate on performance-oriented investment strategies
• Develop effective GTM and Live Service media plans
• Prioritize data infrastructure for future media capabilities
• Lead a team of performance-oriented media experts
Requirements:
• 15+ years in brand and performance media...
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