Fidelity Digital Product Owner - Personalization

Join Fidelity as a Digital Product Owner focused on Personalization, working in a hybrid schedule. Impact customer experience with Adobe Target and innovative personalization strategies.
As a key figure within Fidelity’s Digital Experience team, you will help to define, manage, and execute our personalization and experimentation roadmap. This role prioritizes enhancing our digital-first approach to customer interactions, emphasizing data-driven strategies to deliver high-impact marketing experiences. Lead the development of audience segmentation and champion innovations using machine learning capabilities.
Key Responsibilities:
• Oversee product backlog for Adobe Target or similar tools
• Define strategy aligned with core business objectives
• Create and implement audience activation strategies
• Drive adoption of AI capabilities for personalized outcomes
• Manage risk and track product success metrics
Requirements:
• Bachelor's degree in relevant fields like...