Found Description
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
Reporting of the role
This role reports to: Manager/Sr Manager, Performance
Goals (3 months)
- In-depth knowledge of WPP Media’s approach to Search Engine Marketing/Social Media
- Help manage and regularly optimise key client accounts
- Provide regular reporting to key internal and external stakeholders
- Become proficient across SEM/Social Media account management and optimisation tools and techniques
- Implement account optimisations that have made a measurable impact on our client’s campaign performance
- Contribute to strategy building for a campaign
- Command in CROI, ROAS, CPS KPI based cam...