Executive, Group Branding

Position Title

Executive, Group Branding

Report To

Manager, Group Branding

Position Summary

This position is responsible for supporting the shaping, managing, and strengthening of Malaysia Aviation Group (MAG)’s overall brand identity across all business units and touchpoints. As a key member of the Group Branding department, this operational and execution focused role will ensure the organisation’s brand remains consistent, relevant, and differentiated.

Key Accountability

• Support the development and execution of campaigns to support Malaysia Aviation Group (MAG) and its subsidiaries’ brand awareness and brand recognition.
• Assist in driving regular idea generation sessions and creating comprehensive proposals for upcoming brand initiatives and campaigns.
• Coordinate with internal teams and business units to ensure execution of MAG brand vision and strategy is aligned across the Group’s channe...