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JOB SUMMARY:A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.KEY RESPONSIBILITIES:Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & StickinessScheduling the plan as per different parameters in order to achieve greater visibilitySupport the team in the overall planning process and optimizationCampaign tracking, measurement, evaluation and reporting on ongoing client activitiesFormulation of television reports on monthly basisMapping of Competitors activity and Category studyAssisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs dropPresenting the ...