Executive – Digital Marketing

Executive – Digital Marketing

Roles & Responsibilities:

Interactive, Digital & E-Marketing Execution

1. Building and executing social media strategy through competitive and audience research
2. Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.
3. Moderate all user-generated content in line with the moderation policy for each community.
4. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
5. Collaborate with other departments (Cx team, buyers and store managers) to manage reputation, identify key players and coordinate actions.
6. Produce consistent brand message across all the social media channels by adding local flavor.
7. Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an...