Event Vehicle Coordinator (Freelancer), Field Marketing

Overview

The Event Vehicle Coordinator acts as a Red Bull Brand ambassador and face of our brand, who is ultimately responsible for the Red Bull Event Vehicle (EV), a core marketing asset in grassroots, field marketing initiatives.

Responsibilities

• Plan and execute the schedule for the Event Vehicle across events, sales support, and “surprise & delight” consumer moments.
• Support programming Event Vehicle content alongside the social media team.
• Directly report to the Field Marketing Manager (FMM) and dotted line report to the National Event Manager (NEM) to bring to life the EV’s vision and mission.
• Develop a program that engages consumers both digitally and in person, with the car on the road as often as possible.