Found Description
What you’ll do
Build the third-party event portfolio: Own Sierra’s strategy for industry conferences and sponsorships across our key verticals. Decide where we show up and why—evaluating each opportunity against pipeline goals, audience fit, and brand impact and shape a portfolio of third-party events that builds our presence in the industries that matter most.
Program high-impact event experiences: Design the formats that drive real conversations with enterprise buyers—executive roundtables, panels, fireside chats, dinners, and field events—and define the content and messaging behind them. Develop our booth content and on-site narrative so every touchpoint reflects our brand and clearly tells the Sierra story.
Own sales enablement for events: Partner closely with Sales to make events a true pipeline engine. Build the pre-event targeting and outreach, equip the field with talk tracks and materials,...