Email Marketing Strategy Manager at TELUS

Drive effective email campaigns at TELUS Rewards as an Email Marketing Data Manager. Utilize your expertise in strategy and data management to enhance member engagement.
This individual contributor role requires managing the complete email communication process, from strategy formulation to execution. Over five years of experience in email marketing and data-driven roles is necessary to oversee Lifecycles and utilize tools like Marketo and Cleanrooms for optimal performance.
Key Responsibilities:
• Own end-to-end email communications strategy and execution
• Build campaigns using Marketo or Eloqua platforms
• Manage and coordinate a structured email calendar
• Implement A/B testing frameworks to optimize performance
• Report and analyze KPIs for actionable strategies
Requirements:
• Bachelor’s degree in a related field
• 5+ years in email marketing or automation
• Experience with Data Cleanrooms
• Knowledge of email performance analytics
• Strong ...