Email Automation & CRM Specialist

Job Summary

We are seeking an experienced Senior Email Marketing Specialist to develop, execute, and optimize email marketing campaigns that drive customer engagement, lead generation, retention, and revenue growth. The ideal candidate will have strong expertise in email marketing platforms, automation workflows, audience segmentation, A/B testing, and performance analysis.

Key Responsibilities

• Plan, create, and execute email marketing campaigns from concept to deployment.
• Develop and manage automated email journeys, drip campaigns, and customer lifecycle programs.
• Segment audiences to deliver personalized and targeted email communications.
• Write compelling email copy and coordinate with designers to create engaging email creatives.
• Conduct A/B testing on subject lines, content, CTAs, and send times to improve campaign performance.
• Monitor and analyze key metrics including open rates, clic...