Found Description
Drive demand generation media excellence as the Director at Electronic Arts in Redwood City, CA. Make a significant impact across the gaming industry with dynamic media strategies.
As the Director of Demand Generation Media Excellence, you'll report to the Sr. Director Franchise Media, with a critical focus on optimizing media capabilities across all EA franchises. You will lead a high-performing team specialized in transforming how we engage audiences. Your role includes innovation in channel strategies, leveraging AI, and aligning media investments across platforms.
Key Responsibilities: • Collaborate with data-driven demand generation specialists • Innovate strategies for EA’s campaign media • Work with platforms to enhance media features • Develop strategies based on industry updates • Create a Media Investment Framework for budget alignment
Requirements: • 10+ years in brand media and demand generation • 5+ years influencing senior leaders • Handling AAA...
As the Director of Demand Generation Media Excellence, you'll report to the Sr. Director Franchise Media, with a critical focus on optimizing media capabilities across all EA franchises. You will lead a high-performing team specialized in transforming how we engage audiences. Your role includes innovation in channel strategies, leveraging AI, and aligning media investments across platforms.
Key Responsibilities: • Collaborate with data-driven demand generation specialists • Innovate strategies for EA’s campaign media • Work with platforms to enhance media features • Develop strategies based on industry updates • Create a Media Investment Framework for budget alignment
Requirements: • 10+ years in brand media and demand generation • 5+ years influencing senior leaders • Handling AAA...
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