Ecommerce Lifecycle Marketing Lead Italist

Drive customer engagement and retention as the Ecommerce Lifecycle Marketing Lead at Italist. This full-time, remote role focuses on enhancing customer loyalty and optimizing marketing channels.

In this pivotal role, you will lead lifecycle marketing efforts for Italist, a luxury fashion marketplace. Your mission includes owning email campaigns, improving repeat purchase rates, and enhancing customer re-engagement strategies. You will work directly in Klaviyo and Shopify, ensuring that all marketing initiatives resonate with luxury consumers and yield measurable results.

Key Responsibilities: • Manage end-to-end email program in Klaviyo • Improve retention and re-engagement rates • Relaunch the loyalty program for luxury clients • Personalize campaigns using customer data • Oversee owned social media strategies

Requirements: • Experience in lifecycle or CRM marketing • Hands-on expertise in Klaviyo and Shopify • Proven success in email marketing analytics • F...