Found Description
About Boba
Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family‑run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.
About The Role
We are seeking a results‑oriented e-commerce professional to take ownership of Boba’s DTC channel performance. Operating within a defined budget framework and against clearly established revenue targets, this role is responsible for the end‑to‑end execution of all digital marketing levers: on‑site conversion optimisation, email lifecycle marketing, paid media management, and cross‑functional alignment with the Social Media team.
The successful candidate will demonstrate strong commercial ...