Director of CRM, Loyalty & Player Value Growth

Pentasia is looking for a Director of CRM, Loyalty & Player Reinvestment in Mexico, Estado de México. This role involves leading customer lifecycle management strategies and player reinvestment. You will design retention and loyalty programs while ensuring optimal promotional spending.

The ideal candidate has over 5 years of experience in CRM or lifecycle marketing and a deep understanding of player value and retention economics. This is a unique opportunity to shape strategic vision and influence business growth.