Found Description
Job Description
As Director, Media and Analytics, you will own our measurement infrastructure and paid media strategy across the RBCx practice. You’ll oversee a unified team of analysts and media specialists, driving data-driven decisions from campaign strategy through real-time optimization. This role demands hands‑on technical expertise combined with strategic capital deployment accountability.
This role works in the office 3 to 4 days a week.
What will you do?
Marketing Performance & Capital Deployment
- Own the strategic framework for how our brands measure and optimize marketing effectiveness across all digital channels (paid search, social, programmatic, video, affiliate)
- Develop measurement infrastructure strategy—tagging architecture, data pipelines, tracking solutions (GTM, server-side tagging), and platform health across our toolsets that enables real-time, actionable insights
- Establish data-driven bu...