Director Marketing, Direct Lending

Who we are

Fairstone Bank and its family of brands deliver innovative, accessible, and reliable financial solutions that enable Canadians to reach their goals. In 2024, Home Trust Company, Home Bank and Oaken Financial joined the Fairstone family, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada, offering residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans, and digital lending tailored to all Canadians.

Role

Reporting to the VP Marketing, the Director of Marketing, Direct Lending will lead strategic marketing for the Direct Lending Business, delivering annual targets and priorities. The role owns the full go‑to‑market strategy for our lending portfolio, collaborates with Digital Marketing and Creative Services, and drives transformation across key channels.

Key Responsibilities

• Co‑create and lead the Direct...