Found Description
What is the opportunity?
As Director, Lifecycle & CRM, you will lead the strategy and execution of how we communicate with clients across email, SMS, and owned digital channels. You will own lifecycle strategy, campaign development, and optimization—establishing the technology configuration and operational model that will scale with RBCx's growth. You will lead a team of ~12 specialists, connecting their individual disciplines into a single, cohesive practice.
This role works in the office 3 to 4 days a week.
Lifecycle Strategy and CRM Technology
- Own the strategy, build, and continuous optimization of client communication journeys across email and SMS—from onboarding and activation through engagement, retention, and win‑back
- Develop audience segmentation and targeting frameworks that ensure the right message reaches the right client at the right moment across multiple brands
- Build the strategic technology roadmap, eval...