Director, Digital Product Activation

Overview:
THE ROLE:
The Director, Digital Product Activation will lead the development and implementation of strategies to accelerate digital growth by successfully bringing digital products to market and ensure scaled adoption internally and externally (with our Distributors).
This position leads at the intersection of global digital product leaders and regional business stakeholders to develop and execute plans including training, driving product awareness, user engagement, and loyalty.
The position requires a strong background in product marketing, extensive experience in change management and product launch strategies, as well as a strong understanding of market trends and customer needs.
HOW YOU WOULD CONTRIBUTE:
- Develop and execute the product activation strategy for the company's digital products in the Americas.
- Measure towards digital adoption targets and share best practices and benchmarking.
- Leads regional change management for Digita...