Found Description
About the Role: We are looking for a Director - Marketing to lead the company's digital growth engine. This role will own significant marketing investments and be accountable for driving efficient customer growth.The ideal candidate combines strong performance marketing expertise with strategic thinking, analytical rigor, and the ability to work cross-functionally with Product, Engineering, Analytics, Finance, and Creative teams. Key Responsibilities: Performance Marketing: Own customer acquisition and re-engagement across Google, Meta, Apple Search Ads, Affiliates, DSPs, and emerging channels. Manage media budgets, channel mix, bidding, targeting, and creative testing. Drive improvements in CAC, ROAS, activation, and payback. Digital Brand Marketing: Lead digital brand media strategy across Meta, Google, YouTube, DSPs, and direct publisher partnerships. Build awareness, consideration, and demand generation through upper- and mid-funnel campaigns. Partner with Creative teams to develop...