Director, Digital Marketing

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

For more information about FWD Hong Kong, please visit .

Job Summary

The incumbent will lead the digital marketing strategy and performance for Hong Kong’s Digital Commerce — driving acquisition, retention, and cross‑sell through data‑driven campaigns, content innovation, and journey orchestration — so FWD captures r...