Director Digital CX Intelligence (m/f/d)

Customer Journey Intelligence 

• Build a holistic understanding of customer behavior across digital touchpoints 

• Identify friction points, customer needs, behavioral patterns and experience gaps 

• Develop customer segmentation, journey analytics and intent-based insights 

• Establish customer journey measurement and experience KPIs 

• Translate insights into prioritized business recommendations 

Conversion & Performance Optimization 

• Lead conversion optimization and experimentation initiatives 

• Identify opportunities to improve conversion, search performance and engagement 

• Quantify sales leakage, abandonment and journey inefficiencies 

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