Found Description
Job Title: Director - Audience Strategy & Engagement
Reports to: Executive Editor & Managing Director, Sky News
Division: Sky News
Base location: Osterley
We are putting in place a new leadership structure to strengthen collaboration across the newsroom and support delivery of our 2030 vision for a premium, video‑first Sky News, built for the digital future.
Role Overview:
The Director, Audience Strategy & Engagement is a senior leader responsible for defining and delivering Sky News’ platform strategy, ensuring content is discoverable, relevant, and distinctive across all platforms, in keeping with the Sky News vision to be a premium, video first digital news organisation.
The role is highly data-driven, requiring strong AI expertise and a deep understanding of audience behaviour, platform performance, and content distribution.
The role uses audience insights to guide editorial decisions and wor...
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