Digital Trafficker (Ad Ops)

About the Role Owns the trafficking and technical set‑up of campaigns across IAG Media’s digital inventory, ensuring campaigns are correctly configured, launched, monitored, optimised and reported across web, app, email, Wi‑Fi portal, IFE and other addressable digital surfaces.
Responsibilities Manage campaign trafficking across relevant platforms, including GAM, DV360, Kevel and PAC’s OneMedia.
Translate approved campaign requirements into technical trafficking set‑up.
Configure campaigns in ad‑serving, CRM or digital delivery platforms.
Validate creative assets against format specs, brand‑safety rules and customer‑experience guardrails.
Set up tags, tracking links, audience segments, placement rules and campaign naming conventions.
Run pre‑launch QA and ensure campaigns are ready to go live.
Monitor campaign pacing, delivery, errors, discrepancies and performance signals.
Recommend optimisations to improve delivery, pacing or media mix.
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