THE ROLE
As the Senior Manager/Manager, Customer Insights you will lead the team to:
Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.Leverage customer research, data, and feedback (e.g., surveys) to inform ...