Digital Sales Strategy Senior Manager

Lead digital sales innovation with Allstate as a Senior Manager, Digital Shop & Buy. Drive the strategy, performance, and channel growth in a rapidly changing environment.
In this senior role, you will define and lead the digital sales roadmap while aligning with enterprise objectives and customer needs. Your expertise will be crucial in evaluating digital channel performance and leveraging advanced analytics and AI for optimization. Engage cross-functionally to manage initiatives and drive significant improvements in customer journey and sales results.
Key Responsibilities:
• Define digital sales strategy and roadmap
• Own digital channel performance and KPI governance
• Evaluate AI and analytics opportunities
• Communicate insights and recommendations to stakeholders
• Build high-performing digital sales team
Requirements:
• 10+ years in digital sales or e-commerce
• Experience in leading channel growth and optimization
• Strong skills in analytics an...