Digital Sales Manager at Allstate Canada

Drive digital sales excellence with Allstate Canada as a Senior Manager, Digital Shop & Buy. Lead strategies to optimize customer journeys and enhance sales performance in a hybrid work environment.
The Senior Manager, Digital Shop & Buy will spearhead the digital sales strategy while collaborating cross-functionally with Product, Marketing, and Technology teams. This role demands a leader skilled in channel management and growth, focusing on optimizing customer acquisition and conversion. Achieving business value and customer satisfaction through innovative digital solutions is a top priority.
Key Responsibilities:
• Define and lead digital sales strategy and roadmap
• Own digital channel performance and KPI governance
• Evaluate AI and analytics opportunities for enhancement
• Influence cross-functional stakeholders for optimal results
• Coach and build the digital sales team effectively
Requirements:
• 10+ years in digital sales or e-commerce
• Proven s...