Digital Personalization Lead at BMO

Drive data-driven personalization strategies with BMO as a Digital Personalization Lead. This managerial role maximizes customer experiences across digital channels while collaborating closely with various teams.
At BMO, you will own the personalization roadmap and lead execution to ensure data-driven decision-making. This role benefits professionals with deep knowledge in digital marketing and analytics, focusing on transforming insights into effective customer solutions. You will work cross-functionally, prioritize initiatives, and manage stakeholder expectations effectively.
Key Responsibilities:
• Lead personalization strategy and execution for digital initiatives
• Collaborate with marketing, analytics, and design teams
• Optimize customer experiences through data analysis
• Drive measurable business impact via continuous improvement
• Develop change management plans for varying scopes
Requirements:
• 5-8 years of relevant experience in digital marketing...