Found Description
Role Responsibilities :
Analytics Tracking Implementation & Governance
- Develop and maintain tracking specifications (tagging requirement documents) for new digital features, campaigns, and platforms.
- Conduct tracking audits to ensure data accuracy and alignment with business KPIs.
- Collaborate with developers to implement and optimize Google Analytics (GA/GA4) tracking.
- Validate analytics implementations against tracking specifications during development and UAT phases.
- Monitor and troubleshoot data flows across Google Analytics and Google Tag Manager (GTM).
- Partner with Product, Marketing, and Engineering teams to gather and translate analytics requirements into effective tracking solutions.
User Acceptance Testing (UAT)
- Design and execute UAT test cases to validate tracking implementation, functionality, and reporting accuracy.
- Perform end-to-end testing for new ...
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