Digital Paid Media Specialist

Main Tasks

• Set up, manage, and optimize digital ad campaigns on Meta (Facebook & Instagram), LinkedIn, and Google Ads (Search, Display, YouTube) from initial setup to continuous improvement for the respective brands of MANN HUMMEL, in close coordination with internal teams and external service providers.
• Implement hands-on adjustments to campaigns, optimizing targeting, bidding, ad copy, creatives, and placements daily to achieve performance goals.
• Monitor campaign performance metrics such as CTR, CPC, CPA, and ROAS, making real-time adjustments for maximization of results.
• Conduct A/B testing on various campaign elements to refine strategies and improve performance.
• Take full ownership of campaign execution ensuring daily management and constant optimization.
• Analyze and report on campaign performance providing actionable insights and recommendations for ongoing improvements.
<...