Digital Optimization Manager at Allstate

Drive digital sales success as a Digital Optimization Manager, leveraging A/B testing and data analysis in a hybrid role at Allstate's Canadian Head Office.
In this full-time position, you'll enhance the Digital Shop & Buy customer journey through strategic optimization initiatives. Reporting to the Director of Strategy and working closely with Digital Sales, you'll explore funnel friction, drop-offs, and performance opportunities to improve conversion rates. This role involves partnering across various departments to implement measurable enhancements that elevate customer experience and drive sales.
Key Responsibilities:
• Monitor digital funnel performance and diagnose issues
• Build and manage A/B testing and experimentation roadmap
• Provide optimization recommendations from insights and analytics
• Support personalized customer journey improvements
• Collaborate across teams for implementing digital solutions
Requirements:
• 7+ years in digital sales or ...