Found Description
The **Digital Media Manager** will be responsible for leading the **end-to-end strategy**, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.
This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:
- Lead the collaboration with the external **digital media agency** in developing and executing monthly and annual media plans.
- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness**: Reach, Viewability, CPM, CPV, Frequency
- **Consideration**: CPC, CPLPV, Website Traffic, Engagement
- **Performance**: Leads, CPL, ROAS
- Forecast and align KPIs with marketing and business objectives, using **predictive models and benchmarks for media efficiency.
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- Data-driven attribution and measurement of the main KPI ́s according to:
- **Awareness...