Found Description
The Digital Media Manager will be responsible for leading the end-to-end strategy, planning, execution, and optimization of Stellantis México's and Dealer Association's digital media initiatives.
This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.
**STRATEGIC**:
Lead the collaboration with the external digital media agency in developing and executing monthly and annual media plans.
Data-driven attribution and measurement of the main KPI ́s according to:
**Awareness**: Reach, Viewability, CPM, CPV, Frequency
**Consideration**: CPC, CPLPV, Website Traffic, Engagement
**Performance**: Leads, CPL, ROAS
Forecast and align KPIs with marketing and business objectives, using predictive models and benchmarks for media efficiency.
Data-driven attribution and measurement of the main KPI ́s according to:
Awareness // Reach & Viewability // CPM, CPV, Re...