Digital Media Strategy Director Walmart Canada

Lead Walmart Canada’s media strategy as a Director of Media Strategy & Activation. Oversee omni-channel marketing partnerships, performance metrics, and innovative media techniques.
In this senior role, you will take charge of end-to-end media strategy, blending Affiliate Marketing, Offline Media, and emerging channels to enhance eCommerce and retail media efficacy. You will work with diverse teams to impact sales and profitability through strategic media investments while ensuring alignment with business goals.
Key Responsibilities:
• Define media strategy across eCommerce and offline channels
• Manage multi-disciplinary teams and agency collaborations
• Optimize media performance and investment strategies
• Develop media measurement frameworks and analytics vision
• Evaluate new platforms and channel innovations
Requirements:
• Bachelor’s degree in Marketing or a related field
• 12-15 years of relevant media and digital marketing experience
• Proven t...