Digital Media Analyst – Mid-level

Responsibilities

• Monitor campaign KPIs daily (CPA, CAC, ROAS, impressions, clicks) and recommend tactical adjustments to optimize results.
• Create detailed reports with actionable insights, presenting key findings and recommendations to media and management teams.
• Execute A/B tests covering creatives, audiences, and bids to validate hypotheses and improve campaign performance.
• Proactively collaborate with the Web Analytics team to ensure data integrity and correct attribution of results.
• Propose and implement continuous optimizations for digital media campaigns, consistently seeking improved efficiency and achievement of objectives.

Requirements

• Proven experience managing online media, with work on channels such as Google and Meta, in both advertiser and agency environments.
• Proficiency in report creation, with the ability to turn data into strategic insights.
• Advanced Excel...